The largest online retail store and one of the most valuable brand names today, Amazon has managed to fascinate the entire world. Creating a constant presence in daily lives, whether it’s with their retail services such as Amazon.com and Whole Foods, or with services like The Washington Post and Alexa. With its diverse and vast portfolio of products, Amazon has set itself apart from other tech companies. In this book, Brad Stone has made an applaudable effort at explaining the complex entity – Amazon. Giving a sense of how the business was started back in the early ’90s, struggled through early 2000s and finally emerged as the way we know it today. The book presents its readers with a dynamic portrait of the man behind the tech giant, Jeff Bezos, and his influence on the company’s culture, its employees and the retail industry.
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